Webtoon
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작성일 22-10-18 22:11
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Download : Webtoon.pptx
Webtoon
Webtoon
Download : Webtoon.pptx( 17 )
설명
레포트/기타
Webtoon , Webtoon기타레포트 , Webtoon
Webtoon,기타,레포트
순서
_SLIDE_1_
Webtoon
_SLIDE_2_
Market Analysis ▶ STP ▶ Marketing Mix ▶ Conclusion
Introduction
Why portal sites offer Webtoon service
even though it has no substantial direct profit
Analyze the Webtoon industry
from the marketing perspective.
_SLIDE_3_
Market Analysis ▶ STP ▶ Marketing Mix ▶ Conclusion
Competitive factors
- Free price
- Easy accessibility
Technological factors
- Advancement of internet & Illegal downloads
- Wide spread of smartphones
Company resources and goals
- Resource Authors hired by webtoon providers
- Goal Attract more people to visit their sites
Sociocultural factors & Legal factors
- Wide use of public transportation
- Infringement of copyright is easy and common
environment
_SLIDE_4_
Market Analysis ▶ STP ▶ Marketing Mix ▶ Conclusion
Strength
- Free of charge
Can be read through smartphones (access easily)
Weakness
- Cannot be used as a direc…(drop)
다.
